Like many of us, the 2020 pandemic impacted Northern Ties founder, Jacklyn Rassmussen. While in quarantine and on furlough, Jacklyn not only had time to plan and complete projects around the house, she also began experimenting with reverse tie dye (or acid wash) fabric treatment--a technique that uses a bleach solution to chemically change fabric colors with organic, one-of-a kind results.
What began as a personal project to satisfy her own creative curiosity, soon took on a life of its own once friends, family, and coworkers saw her designs and requested commissioned articles of clothing. With her German Shepard dogs, Maxx and Meeka by her side, Jacklyn soon discovered she had a passion for the process and started bleaching everything. That’s where it all began, Northern Ties was founded on June 15th, 2020. And a little over a month later, was Northern Ties' first official first product drop (July 31, 2020).
Since then, Jacklyn has left her corporate job in March of 2021, pursuing Northern Ties full time. As a side hustle she now helps other small business owners with branding, logo creation, and having a social media presence.
“I hope my work reminds people that when they wear a Northern Ties design, they’re wearing a piece of clothing as unique as they are.” - Jacklyn